Published in the October 2009 National
MARKETS AND CONSUMPTION Mercal penetration is reduced from 40% to 25% of the population
consumption and was sealed
falling purchasing power of classes D and E
The new study called Data Consumer Pulse reveals that 25% of household income spent on food
Katie Hernandez
khernandez@el-nacional.com
The economic crisis and rising prices of goods and services affected the purchasing power of the population D and E classes in recent years had seen a considerable rise in income, according to new study revealed the company called Pulse Data Consumer.
"In 2009 we see how this population has been affected by rising prices that exceed their income and it is shown how the money can not afford to buy all commodities," said Alie Charr, director of the company Data. He clarified that although bolivars lower strata population receives more money than in previous years inflation consumes most of that income. He explained that the stratum
E reported a contraction in the purchasing power of 13% after having grown by 8% in 2008. In the case of segment D the drop in income is 14% and the population of the class C practically did not experience a recovery and is stable at 0%.
This result shows that when you generate distortions in the country as high inflation, a public social spending cuts and a financial crisis, economic recovery experienced by this population is not kept in time. Data chief executive, Joseph Saade, explained that the class E which represents 53% of the population for 5 consecutive years experienced an increase in the average purchasing power of 80% and 13% back now impacted by these adverse economic indicators. What also affects 30% of the population that is located on the podium D.
"We are entering a new cycle, there was a boom in consumption between 2003 and 2008, and now we see a new stage with a lot of uncertainty for consumers," said Saad.
In analyzing the various sources of funds with which the household account, the study of data revealed that 73.4% of the population receives a fixed monthly income that allows you to meet basic needs and meet some commitments. About 61.2% of Venezuelans depends on a minimum wage and 19.4% employed.
is estimated that in a home for at least 3 people contribute part of their wages for common expenses. The average monthly expenditure amounts to 2,941 VEB, with the purchase of food and nonalcoholic beverages that carried most of the family budget with 25%. Data The study reveals that in times of crisis, most people said they would never sacrifice the contribution to the household, or the money that is spent on food purchases and the purchase of personal care and hygiene.
Places purchase. Data analysis revealed that the supermarket was sworn in as the favorite by consumers when buying food and consumer products, with over 65% penetration. Visits to these facilities averages 3 times a month. While Mercal that had a range of 40% for 4 years, backs its coverage to 25% of the population. Mercal was a source of major consumer purchase, but has been displaced by supermarkets which offer greater variety of products, "said the director of Data, Alie Charr. In the cellars of the Government of consumers say they buy 19% of the principal products of the food basket. The supplies and warehouses in the districts have a coverage of 10%, mainly among low-income people who depend on daily purchases of food, but end up paying high prices at these places. "They go sometimes to shopping malls because they have less money and can not make a market for a month or a fortnight," said Charr.
Technical Consumer Pulse is a study carried out simultaneously in Venezuela, Peru and Colombia to measure consumer trends and demands of the population aged between 15 and 65. The country was conducted between August and September this year and interviewed 2,100 households from all socioeconomic levels. The sample design to represent the population of cities of 50,000 or more inhabitants, which represents over 70% of the total population. The sampling error is 2.2% and 95% confidence.
are measured trends in food consumption, technology, banking and insurance, media exposure, shopping and entertainment among other areas. Trim
Data
The study found that when people are asked what expenses will reduce 28.5% replied that spend less money to pay for telecommunications services and products, 25.1% will be spent on hairdressers and barbers, 24.8% reduced the purchase of newspapers, sweets, coffee and kiosks selling products and 19.5% said they would stop eating out. The money spent on soft drinks, entertainment, clothing and footwear also cut in times of crisis. The research also details that the reserve money that a person individually for their expenses, 5.6% is dedicated to personal care. This, because 82.4% of Venezuelans argues that it is important to spend money and resources to grooming.
consumption and was sealed
falling purchasing power of classes D and E
The new study called Data Consumer Pulse reveals that 25% of household income spent on food
Katie Hernandez
khernandez@el-nacional.com
The economic crisis and rising prices of goods and services affected the purchasing power of the population D and E classes in recent years had seen a considerable rise in income, according to new study revealed the company called Pulse Data Consumer.
"In 2009 we see how this population has been affected by rising prices that exceed their income and it is shown how the money can not afford to buy all commodities," said Alie Charr, director of the company Data. He clarified that although bolivars lower strata population receives more money than in previous years inflation consumes most of that income. He explained that the stratum
E reported a contraction in the purchasing power of 13% after having grown by 8% in 2008. In the case of segment D the drop in income is 14% and the population of the class C practically did not experience a recovery and is stable at 0%.
This result shows that when you generate distortions in the country as high inflation, a public social spending cuts and a financial crisis, economic recovery experienced by this population is not kept in time. Data chief executive, Joseph Saade, explained that the class E which represents 53% of the population for 5 consecutive years experienced an increase in the average purchasing power of 80% and 13% back now impacted by these adverse economic indicators. What also affects 30% of the population that is located on the podium D.
"We are entering a new cycle, there was a boom in consumption between 2003 and 2008, and now we see a new stage with a lot of uncertainty for consumers," said Saad.
In analyzing the various sources of funds with which the household account, the study of data revealed that 73.4% of the population receives a fixed monthly income that allows you to meet basic needs and meet some commitments. About 61.2% of Venezuelans depends on a minimum wage and 19.4% employed.
is estimated that in a home for at least 3 people contribute part of their wages for common expenses. The average monthly expenditure amounts to 2,941 VEB, with the purchase of food and nonalcoholic beverages that carried most of the family budget with 25%. Data The study reveals that in times of crisis, most people said they would never sacrifice the contribution to the household, or the money that is spent on food purchases and the purchase of personal care and hygiene.
Places purchase. Data analysis revealed that the supermarket was sworn in as the favorite by consumers when buying food and consumer products, with over 65% penetration. Visits to these facilities averages 3 times a month. While Mercal that had a range of 40% for 4 years, backs its coverage to 25% of the population. Mercal was a source of major consumer purchase, but has been displaced by supermarkets which offer greater variety of products, "said the director of Data, Alie Charr. In the cellars of the Government of consumers say they buy 19% of the principal products of the food basket. The supplies and warehouses in the districts have a coverage of 10%, mainly among low-income people who depend on daily purchases of food, but end up paying high prices at these places. "They go sometimes to shopping malls because they have less money and can not make a market for a month or a fortnight," said Charr.
Technical Consumer Pulse is a study carried out simultaneously in Venezuela, Peru and Colombia to measure consumer trends and demands of the population aged between 15 and 65. The country was conducted between August and September this year and interviewed 2,100 households from all socioeconomic levels. The sample design to represent the population of cities of 50,000 or more inhabitants, which represents over 70% of the total population. The sampling error is 2.2% and 95% confidence.
are measured trends in food consumption, technology, banking and insurance, media exposure, shopping and entertainment among other areas. Trim
Data
The study found that when people are asked what expenses will reduce 28.5% replied that spend less money to pay for telecommunications services and products, 25.1% will be spent on hairdressers and barbers, 24.8% reduced the purchase of newspapers, sweets, coffee and kiosks selling products and 19.5% said they would stop eating out. The money spent on soft drinks, entertainment, clothing and footwear also cut in times of crisis. The research also details that the reserve money that a person individually for their expenses, 5.6% is dedicated to personal care. This, because 82.4% of Venezuelans argues that it is important to spend money and resources to grooming.
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