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Illinois consumers buy less in Venezuela


Economy THE NATIONAL September 22, 2010

MARKET Prices of consumer goods grew 38.8%
Sales of dairy products fell 7.6% in one year

Nielsen reported decrease in demand for condoms, toothbrushes, shampoo, talcum powder and deodorants

Katie Hernandez

sales of consumer products in Venezuela decreased in the last year, according to Nielsen study that assesses the volume of demand and prices of 102 categories that are sold in supermarkets, hypermarkets, grocery stores, pharmacies, drugstores, kiosks, bakeries, liquor stores and hardware stores.

The report indicates that 49% of the 102 products tested, showed a reduction in sales volumes by 11.5%. Consumers, between July 2009 and July 2010, bought fewer, but paid on average 38.8% more, due to higher prices for items not covered.

For shopping basket, milk reflected the largest decline between July 2009 and July this year, with a 7.6% contraction in sales volume.

The report notes that these foods among which include cheese, milk, long and short duration, yogurt and other products were affected by the emergency supply. Less

goodies. Another category that recorded a significant decline -4.3% - are called impulsive products, those who buy more by whim than necessity. In this are basket goodies, ice cream, snacks, candy, cookies, gum and others. Among so-called miscellaneous and plastic garbage bags, aluminum foil, pots, kitchen utensils, appliances and other equipment, reported a 7.6% drop in sales.

personal care items also reflect a reduction in demand by 2%, while average prices rose 61.6%. The report from Nielsen indicates that sales decreased baby wipes, toothbrushes, manual and electric, feminine hygiene items, condoms, shampoo, dyes, razors, powder, deodorant, mouthwash, products facial and body care and conditioners.

The report shows that the consumption of staple foods rose 11.1% and 19.6% varied prices, because most are regulated. Among the items that are sold over pasta, mixes cachapas, oats, cereals, meats, juices long term, tomato sauce, rice, sardines, mayonnaise, flour, oil, sugar, coffee and cheese. While

remained stable demand for corn flour, pasta sauce, sausages, unpasteurized juices, malt and bread industry.

Regarding the distribution of sales of 100 Bolivars to be spent, 29 went to pay for food, 10 for miscellaneous items, 9 bolivars home maintenance products such as detergents and cleaners, 10 bolivars impulsive buying products like appetizers, 17 Bs for personal care items and 25 bolivars drinks alcoholic and soft drinks and juices.